Our mission

Company overview

2018 Vinoran Group was created. Office in Limassol – Cyrpus

2019 Vinoran Group created the ultimate “ALL IN ONE STOP SHOP HUB” for the tourism Industry and has been given as brand name “IX Transformer” which will be used by Vinoran Alliance Members World Wide.


What is the Vinoran Alliance all about?

Vinoran Alliance is a closed alliance of established Tour Operators who aspire to generate significant growth in their source markets. To achieve this objective, Vinoran Alliance is ready to equip your business with cutting-edge technology on an exclusive basis for your home market.

Vinoran Alliance seized on technology opportunities and the growing need displayed by Travel Agencies for one single booking engine providing a comprehensive global portfolio of travel components and travel packages bookable in real-time and based on Net Rates. These Net rates allow Travel Agencies to determine their own margins and put together their own holiday packages to make them less dependent on ever-decreasing commissions from traditional Tour Operators.

IX Transformer, the B2B e-booking platform developed by Vinoran Alliance offers exactly that. For the first time, holiday packages can now be booked by Travel Agencies across destinations worldwide. Through IX Transformer they will be able to submit the requirements of consumers, rank the search result and make their selections from virtually every available flight worldwide, including low-cost and charter flights, rent-a-cars and all other travel components from local, regional or global providers. And they can do this through one, easy-to-use interface whilst allowing the Travel Agencies to determine their own prices and margin.

In order to generate rapid distribution of the IX Transformer engine to travel agencies across the world, Vinoran Alliance is currently in the process of creating a global alliance of market development partners (Partners) by appointing one exclusive local Tour Operator per country.

For these exclusive partners, IX Transformer will expand their portfolio of destinations and at the same time generate sourcing savings through combining the collective buying power of all Vinoran Alliance members. This will unlock significant growth and profit potential for these selected Tour Operators whilst each individual alliance member can of course maintain its independence as a business.

What are the requirements for a Tour Operator to join the Vinoran Alliance?

Vinoran Alliance is looking for specific Tour Operators focus on outbound & incoming business (In case of a company that only does Incoming, this company can increase their business by adding outgoing to their company) who:

  • Have a formal Tour Operator license (In case you obtain IATA license you will work under this and we add your IATA number in IX Transformer ( Vinoran Alliance it’s cutting-edge technology ) , in case not than you work through our IATA License) valid for their source market
  • Have many years of local market experience as a Tour Operator or Incoming Wholesaler
  • Enjoy a solid reputation with both Travel Agencies and consumers
  • Are actively looking for advanced technology development or infrastructure
  • Are financially stable

How can I apply for membership?

If Vinoran Alliance has not already appointed a Partner in your source market, you can simply contact & we will answer any questions you may have and try to get a good view of your business structure. If all is well, after a few days you will receive an invitation to join the Vinoran Alliance

What happens after we accept your invitation to join the Vinoran Alliance?

The next step is to receive the Vinoran Alliance Agreement. After we have received a signed copy of the Vinoran Alliance Agreement, we go into the planning phase during which we will agree realistic IX Transformer (Vinoran Alliance it’s cutting-edge technology ) distribution targets for your market.

What is a Member?

Members are Vinoran Alliance members who have the exclusive rights to function as a Tour Operator with IX Transformer ( Vinoran Alliance it’s cutting-edge technology ) in their home market. This is an indefinite contract as Vinoran Alliance is aiming to create long lasting relationships with its Members.

What is IX Transformer ?

IX Transformer is one single booking engine providing a comprehensive global portfolio of travel components and travel packages bookable in real-time and based on Net Rates allowing Travel Agencies to determine their own margins, put together their own holiday packages. For the first time, holiday packages can now be booked by Travel Agencies across destinations worldwide. Through IX Transformer they will be able to submit the requirements of consumers, rank the search result and make their selections from virtually every available flight worldwide, including low-cost and charter flights,

Rent-a-cars and all other travel components from local, regional or global providers. And they can do this through one, easy-to-use interface whilst allowing the Travel Agencies to determine their own prices and margin.

Which are the key components of IX Transformer?

IX Window:

In order to create the fastest possible IX-Window for your Travel Agency Network, Vinoran Alliance has developed a dedicated IX Transformer ( Vinoran Alliance it’s cutting-edge technology ) IX-Window. Travel Agencies will be able to easily install this from the website of our Vinoran Alliance Partners either by a link which will be send to all agencies per e-mail. After successfully installing, a desktop quick start icon will appear. When starting the IX Transformer will automatically display the log-in screen specific to your home market.

IX Booking Platform:

IX Booking Platform will give your agency network the ability to combine any kind of services for their clients WorldWide. A payment gateway for the IX Travel Agency can be integrated according so that the client can pay direct to the IX Travel Agency by bank card or the client pays direct through payment gateway to their Vinoran Alliance Member or the Vinoran Alliance Member has received a deposit from the agency. The agencies will have access to special prices through the IX Transformer.

IX Back Office:

IX Back Office is a versatile tool for conducting and controlling operations. The software allows creating partner networks and customizing the terms of sales within them; controlling financial flows (b2b, b2b2b, b2c, and b2b2c); receiving sales reports and statistics.  IX Back Office operates with the “Company” unit. A company is a legal entity that is engaged in any of the following activities: creation of travel packages, sales of tourist packages, rent a car services, organization of charter flights, ticket sales, yachting, etc. The flexible architecture of IX Back Office is designed initially for companies working in tourism industry; however the system can be adjusted and transformed to satisfy demands of various companies operating in a wide range of business fields.

IX Rates Upload:

The system offers a wide range of options for uploading contract rates and creating special offers, discounts, upgrades, etc. It provides a client with flexible settings for the basic rates which allow taking various factors into account. The price table is created once for a standard rate. Special offers, discounts, etc. are regarded as changes which can be stored in the system and applied to the standard rate when they are enabled by the Client. Neither recalculation of the main contract nor creation of new rate tables is required to use the special rates. This dramatically simplifies price setting and rates upload.

IX Images & Content:

IX Images & Content is a tool for processing and storing information about objects. The term “object” means various places and services, such as countries and cities, excursions and hotels. The types of objects that are available to you in IX Images & Content depend on your contract. You can use IX Images & Content to get access to a verified database of places, items and services. It is possible to create new objects and edit descriptions of existing ones. You can then offer these objects for sale on your own or through an agent network.

IX Client Database:

IX Client Database can be used to create new user profiles, view, edit or merge existing ones. It also features management of bonus cards points of the loyalty program. Also it keeps track of amounts which are in the clients E-Wallet available. IX Client Database facilitates storing information about your users. The user profiles can be as thorough as you wish; depending on your needs they can contain only basic personal information, or include such details as place of birth, user’s photo, spoken and written languages, identity documents. IX Client Database provides a wide range of filters to search for relevant information. Search results can be exported as an Excel or PDF file.

IX Employee Database:

Task management and roaster organization within your company as well as for tour-guides with an automatic salary calculation and salary slips.

IX Internal Chat:

IX Chat is a full-fledged chat application aimed at facilitating and streamlining communication. Its features include text messaging, voice and video calls, sending of images and other files, private or group messaging. The agencies can chat with each other and share experience. 

IX Transformer has a Multi-GDS connection – what does it mean exactly?

Vinoran Alliance is not depending on any particular GDS system and has a connection to all main GDS systems. Vinoran Alliance will always select the GDS provider with the fastest and most reliable technical service and the best product portfolio and rates.

I have an existing agreement with a GDS system for kick-backs. Will it be affected?

Your current kick-back revenue stream will NOT be affected at all. Vinoran Alliance will channel the kick-backs to your business as per your existing agreement.

I have an existing Incentive Agreement with one or more airlines. Will it be affected?

Your current Incentive revenue stream will in fact be affected positively.  All your negotiated fare bookings (Tour Operator Rates and Consolidator Rates) will continue to be booked via your IATA number. Additionally also Public Rate bookings by your Travel Agencies will now be channeled through your IATA number This means that you will increase your Incentive booking value and be able to achieve a higher Incentive Level. This will immediately increase your Incentive revenue stream.
What will IX Transformer cost for my travel agencies?
The software is available for FREE to all travel agencies in your home market!
What will the system cost for a Partner?

Each exclusive partner takes the unique investment costs for building the technical infrastructure of his country. The exact set-up fee depends on the number of existing agencies in your country and the number of active travel agencies associated with you business. For this purpose, an index per country was compiled. Please ask your Vinoran Alliance contact person about the

IX Transformer Set-up Fee for your country!

What about on-line travel agencies active in my country?

The exclusivity is valid for off-line Travel Agencies. In case you have the opportunity to sign up an on-line Travel Agency for IX Transformer, this account will be yours and all their bookings go through your Partner account. In case of an international on-line agency Vinoran Alliance may be required to assign some of its turnover to other Partners to ensure availability of the correct flight rates. Vinoran Alliance will retain the right to negotiate the IX Transformer Tour Operator margins in such a case.

The Partner contract is indefinite. Is it possible to lose my Partner status?

Vinoran Alliance aims to build a long lasting relationship with each of its Partners. Partners are required to submit annual targets each year for the following year. Only in case of negligence or consistent under performance will Vinoran Alliance have the option to discontinue the agreement. By carefully selecting our Partners we trust that it discontinuation of an agreement will be an extremely rare event.

Does Vinoran Alliance offer any Support in case of issues?

Vinoran Alliance provides all partners with Fulfillment Service from its Center of Operations in Cyprus during regular office hours in your market. Every Partner will be assigned one single Vinoran Alliance staff member dedicated to your market and your account. Outside regular office hours the Emergency Service staff will be at your disposal. In our Center of Operations our Data Administrators are working 24/7 to monitor the data exchange, data review and running updates. The Vinoran Alliance Product Development Department will work hand in hand with your staff to make sure that they have a good view of the trends in your market. They are responsible for monitoring the markets and trends and briefing the Contracting Department, thus securing a continuous supply of the right products for your market through IX Transformer ( Vinoran Alliance it’s cutting-edge technology ) now and in the future.

Be a part of this unique distribution model with IX Transformer and transform your business to the next level.

Presentation Slide

  • Easy to use and visually appealing website
  • Optimize your operating activities
  • Expand your network and profit
  • Convenient loading tool for all products you are selling
  • Create a Loyalty program for your clients

IX Transformer will allow you to:

  • Work fewer hours — and make more money
  • Attract and retain quality, high-paying customers
  • Manage your time so you’ll get more done in less time
  • Hone sharp leadership skills to manage your team
  • Cut expenses without sacrificing quality
  • Automate your business, so you can leave for days, weeks, or even months at a time


Contact us or submit a business inquiry online.

The distribution of IX Transformer is easy and fast. We have build up in a very short time a huge travel agency network

Ms. O. Pinko
General Director, Map-Ping

We were amazed by how little effort was required on our part to have a network system for our large travel agency network being set up in no time.

Ms. E. Christoforou
General Director, Herma Cyprus Ltd

“We have been impressed with Bookinglayer since our first meeting. Very flexible to our needs and clear explanations, even if you aren’t a ‘techy.”

Mr. L. Anagnostakis
Director, Pink Elephant

I’m happy that the process to book guests, is seamless and efficient. I appreciate the reports and the emails so that I may implement the best strategy for my business.

Mr. D. Evangelinos
Chairman, Rhodos Tours

The front-office looks very professional and is yet easy to use! The menu in the backoffice is very clean and easy to learn how to use. You can choose what function a employee has, so they can’t for example change any settings.

Ms. M. Pieper
General Director, Flamingo Tours